I build influencer programs
that print revenue —
not vanity metrics.
Influencer Marketing Team Lead with 4+ years of experience in iGaming, scaling creator ecosystems across Europe, Canada, and Australia with a ruthless focus on CPA, ROI, and NGR.
About Me
Most companies treat influencers like a branding exercise. I treat them like a measurable acquisition channel.
Over the past 4 years, I've built and scaled influencer marketing programs in one of the most competitive spaces on the internet: iGaming. Not the fluffy, "engagement and impressions" kind — the kind where every dollar spent needs to defend its ROI in a dashboard.
At BC.Game, I led influencer marketing for 3+ years, managing over 1,000 creators across Europe, Canada, and Australia. I owned multi-million-dollar annual budgets and was accountable for one thing: Net Gaming Revenue (NGR).
My approach is simple: find the right creators, structure smart deals, track everything ruthlessly, optimize for cohort quality, and scale what works. I've negotiated CPA deals as low as $50, generated over $10M in annual NGR, and built scalable systems that work across multiple geos and content formats.
I don't chase vanity metrics. I chase FTDs, retention curves, and LTV. I've led teams, managed complex stakeholder dynamics, and shipped results quarter after quarter.
If you're building in iGaming, crypto, betting, or any high-stakes performance environment — and you want creators to actually move revenue — let's talk.
Impact & Metrics
Performance speaks louder than promises. Here's what I've delivered.
Annual NGR Generated
Proven track record of revenue generation
Influencer Partnerships
Across Twitch, YouTube, and social platforms
CPA Achievement
Industry-leading cost per acquisition
Major Regions
Europe, Canada, and Australia
Budget Ownership
Multi-million dollar annual budgets
Years Experience
Deep expertise in iGaming marketing
Experience Timeline
BC.Game
Influencer Marketing Manager
- Scaled 1,000+ creators across EU, Canada, and Australia
- Owned NGR, CPA, FTDs, and retention KPIs
- Managed multi-million-dollar influencer budgets
- Built and led influencer marketing teams
- Negotiated CPA, RevShare, and hybrid deals
- Ran attribution, reporting, and performance optimization
Dual D Mediaworks
Head of Influencer Marketing
- Led end-to-end influencer programs
- Owned strategy, execution, and reporting
- Worked with major entertainment and digital brands
- Balanced creative strategy with performance outcomes
Parimatch Casino
Marketing Manager
- Executed paid, influencer, and offline campaigns
- Supported acquisition and brand growth
- Optimized performance across paid channels
How I Work
A proven 5-step operating system for influencer marketing that actually drives revenue
Data-Driven Creator Sourcing
Identify high-performing creators using audience quality, engagement rates, and historical performance data — not follower counts.
Smart Deal Structuring
Negotiate CPA, RevShare, or Hybrid deals that align incentives and protect downside while maximizing upside for both parties.
Clean Tracking & Attribution
Implement proper UTM tracking, affiliate links, and dashboard reporting to measure every dollar spent and every conversion driven.
KPI-Led Optimization
Continuously monitor CPA, FTD quality, retention curves, and LTV to identify what's working and what needs adjustment.
Scale Winners, Cut Fast
Double down on top performers, test new angles aggressively, and ruthlessly cut underperforming partnerships to maximize ROI.
This isn't theory. It's a battle-tested framework that's generated millions in revenue.
Skills & Expertise
Growth & Performance Marketing
Influencer & Creator Operations
Deal Structuring & Monetization
Leadership & Systems
Industry Focus
What I'm About
Life's too short for bad marketing and worse metrics
Things I Care About
- Clean dashboards
- Creators who convert
- CPA discipline
- Retention over hype
- Honest reporting
- Long-term partnerships
- Data-driven decisions
- Scalable systems
Things I Don't
- Vanity metrics
- Guesswork
- 'Trust me bro' reporting
- Follower count theater
- Shiny object syndrome
- Cargo cult marketing
- Buzzword bingo
- Fake urgency
I believe great marketing is about clarity, measurement, and execution —
not hope, hype, or heroic spreadsheet acrobatics.
Let's Build Something Great
If you're scaling an iGaming brand and want creators to actually move revenue — we should talk.
Whether you're looking for a strategic hire, consulting partnership, or just want to discuss performance marketing — I'm always open to meaningful conversations.
© 2024 Nitin Mishra. Built for growth, designed for impact.